News & Media
Stay up to date with news from our portfolio brands, industry trends, and perspectives from the G2 Investment Partners team.
Workout Anytime continues to earn recognition as one of the most accessible and value-driven fitness franchise brands in the country, with strong membership growth across new markets.
The indoor golf simulator market is experiencing rapid growth as consumers seek year-round, weather-independent ways to enjoy the sport. Back Nine is well-positioned to capture this momentum.
The health and wellness franchise sector continues to outperform broader retail categories, driven by post-pandemic consumer prioritization of physical fitness and mental wellbeing.
Workout Anytime's 24/7 access model continues to resonate with busy consumers who need flexible fitness options that fit their schedules.
Golf participation in the US has reached its highest level in three decades, with indoor simulator venues playing a key role in attracting younger and first-time players.
Franchise operators who are deeply embedded in their local communities consistently outperform absentee owners — a principle at the heart of G2 Investment Partners' operating philosophy.
Founder Perspectives
"The best franchise investments are in brands that genuinely improve people's lives — not just their bottom line."
"Having worked inside a fitness franchise, I know what great operations look like. That experience shapes everything we do at G2IP."
"Health & wellness is not a trend — it is a generational shift in how people choose to live their lives."