How We Build Great Businesses

We're operators first. Our approach to franchise ownership is grounded in hands-on involvement, community focus, and a genuine love for the health & wellness space.

From Selection to Operation

01

Find the Right Brand

We seek out proven franchise systems in the health & wellness space with strong unit economics, passionate member communities, and clear paths to growth. We look for brands that align with our values and that we'd be proud to be part of.

02

Build the Partnership

We believe great franchise ownership starts with great relationships — with the franchisor, with our teams, and with the communities we serve. We invest time in understanding each brand's culture before we invest capital.

03

Operate with Excellence

We don't just own — we operate. Glenn and Gavin are hands-on partners who bring operational discipline, financial rigor, and genuine enthusiasm to every location we run. We hold ourselves to the same standard we'd expect from any great franchise operator.

04

Grow Responsibly

We grow when we're ready — not just when the opportunity presents itself. Each new location is an opportunity to serve a new community, and we take that responsibility seriously. Quality always comes before quantity.

Our Franchise Selection Criteria

Not every franchise is the right fit. We're selective about the brands we choose to operate — because our name, our time, and our community relationships are on the line. Here's what we look for:

  • Proven franchise system with strong national brand recognition
  • Demonstrated unit-level profitability and favorable economics
  • Alignment with health, wellness, fitness, or active lifestyle
  • Passionate and supportive franchisor relationship
  • Clear opportunity to serve underserved or growing markets
  • Strong member retention and community engagement

"We invest in brands we'd want to be members of ourselves — because if we wouldn't use it, we shouldn't own it."

Glenn Kim & Gavin Kim, Co-Founders